Search Free Article Database:

8 Elements of Killer Web Copy

By: Robert D. Thomson

Before you write your copy, you need to assess a few things. You will need to identify your objective, know your target audience, and know your product or service before you start writing your copy.

1. Know your objective
What is your objective? Are you selling something, or are you trying to get people to sign up for your newsletter

2. Know your target audience
The more you know about your target audience, the better the chance you have of appealing to them.

3. Know your product or service
Learn everything you can about the product or service you are writing about. And don not just list the features either. Highlight the benefits. It will help connect your target audience with what you are trying to sell.
Once you know your objective, audience, and product, youare ready to proceed to the next step: Setting a blueprint to help make writing your copy easy and effective. To set your blueprint, ask yourself the following questions:

4. What is the problem
Sales are normally based on solving a problem. Once you know who your target audience is, you need to identify the problem your target audience is experiencing. Sometimes, the audience is not even aware there is a problem, and it is up to you to help them recognize it. Once that happens, your other job is to let them know that you also identify with and understand their problem.

5. Why the problem has not been solved
Next, identify the reasons why past solutions failed to solve the problem. This will help build your audiences interest as they anticipate how you might implement a new solution.

6. What is possible
Paint a picture to show your audience how their life will be once the problem is solved. It is not enough to say that a scooter will give a patient mobility. Show the audience the freedom they will experience, how they will be able to shop on their own, visit friends, and get active at the community centre. Show the golden possibility.

7. What is different?
Here is where you drive the point home. Tell your audience how things will change for them and how your product is different than others. This is where your unique selling proposition sets you apart from other providers in a good way.

8. Call to action
Tell your audience what you want them to do, whether its sign up for a service, call you, register, or buy the product or service you are selling.
That is it. Once you have answered the questions, you have laid a great foundation to write fresh, creative web copy.