Associate Editor's Articles in Persuasion & Influence

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Short Circuiting Buyer's Remorse by Kenrick Cleveland It's human nature to want to believe that we have done something of value when we make a purchase. We like to feel we've used proper sense and keen determination in choosing things that are going to be good for us and of the greatest use. And we most certainly want to know we'll feel good about the choices we've made in the long run. Full Of It by Kenrick Cleveland Confidence... when we interact with our affluent clients and prospects, we need to exude confidence. We need to show them what we are made of. There's a point where confidence becomes over confident and self assuredness becomes arrogance. These are not good things to be full of. Being competent, self assured and having a solid sense of self are excellent things to be full of. Trying On Someone Else’s Skin By K. Cleveland Harper Lee wrote in To Kill a Mockingbird, “You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it.” And we’ve all heard the saying, you can’t know a person until you’ve walked a mile in their shoes. This exercise is a way to figuratively step into someone else’s shoes, into their skin, and create instant rapport and understanding.

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